Saudi Tourism Authority wanted to promote the snow season in Saudi with a film,
I had the privilege to direct and edit this film in a musical style that merged between the western soul music and the north of Saudi music style witch is called Dahha.
The idea of merging music styles was meant to trigger viewers memory of linking the snow to the western songs and vibes, but then the visuals show camels in the snow, then we introduce the Saudi version of the music to make the statement of the diverse weather in Saudi and how vast of a land it is.
Client: Saudi Tourism Authority
Production House: Daw
Producer: Abduljabbar Baksh
Director&Editor: Ali Alfaifi
Videographer: Mohammed Alsaeed
Song Writer&Singer: Shady Alharbi
Music: Peter Ata
Colorist: Ahmed Essam