Director | Editor | Motion Designer
A l i A l f a i f i
I’ve always loved making videos since I was a little kid, and this passion grew with me over the years. Even though my first career path was in a completely different field, it taught me everlasting lessons in discipline, time management and leadership, not to mention the sense of adventure in working around JETs!.
Simultaneously, I was developing my skills in filmmaking and working as a freelancer with various clients in the public and private sectors. After a while I was introduced to the great field of motion design & visual effects which was a huge added value to my work and showed me the link between Film, Design and Technology.
Throughout time I started to realize how powerful filmmaking would be when it's DESIGN oriented. Design by its broad meaning, in thinking when approaching problems, and in applying its principles in the actual production. I still prefer the whole process of post-production more than anything else, but lately I had my opportunities in directing commercials.
Working in an ad agency for the last few years gave me a new perspective to the whole process of developing a successful campaign where I developed my skills even further in strategic thinking, planning and writing.
I've always been drawn to teaching as well, I developed online tutorials and courses over the years. Recently though, 2021 is a bit different since I had the pleasure of being contacted by the Graphic Design & Digital Media College administration at Princess Nourah Bint Abdul Rahman University, within thier new collabirative program with working talents from the market to teach some courses throughout the semester to help give the student a close prespective to the market that they will join as soon as they graduate. I am an instructor for the Degital Media practical course، teaching four divisions of students at thier 4th semester.
