UBRAND Human Rights_Transcript_Transcrip

Rights of Human concept came from our MD Ali Alasbali when he encouraged us to develop this campaign to showcase the true humanity of Saudi Arabia and how it took care of it's citizens inside and outside of the country when other governments did not show any responsibilities towards their people

This campaign was a bit personal to us, its been years and years of accusing us of violating human rights in many cases for other purposes, and when life got rough, we were one of the few nations who stood besides their people

I'm honored to be the writer, director and editor of this video

UBRAND Human Rights_Transcript_Transcrip
UBRAND Human Rights_Transcript_Transcrip
UBRAND Human Rights_Transcript_Transcrip

The Art Direction that I came up with was inspired by the projector and the feel and sound of it when telling a story by moving through footages

The projector is also used to show evidences in investigations

UBRAND Human Rights_Transcript_Transcrip
UBRAND Human Rights_Transcript_Transcrip
UBRAND Human Rights_Transcript_Transcrip
UBRAND Human Rights_Transcript_Transcrip

Agency: UBRAND
Project Manager: Abdullrahman Al Ibrahim

Writer / Director: Ali Alfaifi
Head of Art & Design: Rawan Sagga

UBRAND Human Rights_Transcript_Transcrip

© 2020 | Ali Alfaifi