Building the campaign started about two months earlier prior to the season launch. We worked on every detail starting from the concept development to working on the main visuals and the rest of the deliverables. One of the things we pitched to our client is the music video, which they loved. So we proceeded and started finalizing the song with our great Abdulazeez and his team, then we moved to building the director's treatment who happen to be our won creative director Khaled Albarq, I was honored to be his assistant in the whole process. I also directed and participated in the animation and VFX process in the post production phase.