The Unstoppable concept came from our creative director Khalid Albarq when we decided at UBRAND to make another project to showcase our country's efforts in these difficult times

 

This time the focus was on the economy side and how the government supported both the private and the health sectors

 

I had the privilege to write, direct and edit this video which eventually turned into a whole campaign that was

launch during Ramadan

MOF The Unstoppable_Main1_2020-05-25_00.
MOF The Unstoppable_Main1_2020-05-25_00.
MOF The Unstoppable_Main1_2020-05-25_00.

To come up with the right art direction I considered the fact that we are talking about economy and how Saudi helps maintain it, good economy means prosperity, and prosperity means luxury, which was reflected in the art and music throughout the video

 

As well as the different kinds of currencies to give a basic symbol for the abstract word of economy. 

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MOF The Unstoppable_Main1_2020-05-25_00.
MOF The Unstoppable_Main1_2020-05-25_00.

Agency: UBRAND
Creative Director: Khalid Albarq
Project Manager: Abdullrahman Al Ibrahim

Writer / Director: Ali Alfaifi
Head of Art & Design: Rawan Sagga

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© 2020 | Ali Alfaifi